About Dr. Jungyun Hur
Dr. Jungyun Hur is an Associate Professor in the Department of Recreation, Parks, and Tourism Administration at California State University, Sacramento, USA. She holds a Ph.D. in Hospitality and Tourism Management from Purdue University and an MBA with a concentration in Hospitality Management.

Dr. Hur has extensive experience in both academia and the hospitality and tourism industry, specializing in service management, market analytics, and sustainable tourism development. She actively collaborates with industry professionals and academic peers to bridge the gap between theoretical knowledge and practical applications in hospitality and tourism management. Her research explores a wide range of topics, including tourism marketing, service experience design, consumer decision-making, and destination management strategies. Her research has been published in leading academic journals, and she serves as a reviewer and editorial board member for prominent publications in the fields of hospitality and tourism.

Tourism is one of the world’s most dynamic industries, shaping economies, cultures, and environments. However, as global challenges such as climate change, economic inequality, and cultural erosion become more pressing, sustainable tourism has emerged as a crucial strategy for fostering long-term resilience and inclusive growth. In this keynote, Dr. Hur will explore how sustainable tourism can serve as a powerful tool for social inclusion, economic innovation, and community regeneration. She will discuss how well-planned tourism initiatives can empower local communities, preserve cultural heritage, and drive economic opportunities while minimizing negative environmental and social impacts.

By integrating cutting-edge research with practical applications, Dr. Hur’s keynote will provide valuable insights for industry professionals, policymakers, and scholars looking to harness the potential of tourism for positive social and economic change. The session will inspire new perspectives on how sustainability-driven tourism can not only mitigate challenges but also create a pathway toward a more inclusive and innovative future.